Want to generate 20+ buyer leads for every listing without exhausting your wallet?
It’s a lot simpler than you think, thanks to the many improvements made to Facebook Lead Ads over the years. These lead ads negate the need for a high converting website – it means people are converted into leads before even getting to your website.
However, Facebook Lead Ads haven’t always been so successful. We tested them when they first launched on Facebook. We found that the results were of very low quality and no different than other types of ads we ran.
But what about now? The platform has evolved into an incredible tool. We run lead ads almost exclusively for our clients’ listings. We procure leads for listings ranging from $0.75 to $5.00 on average. Rarely do we get leads with a cost per result higher than $10.
These low averages mean you can generate a high quantity of leads with a low budget for every listing; but there’s a method to this madness.
The trick is to combine some of the best practices for building other ads with lead ads.
To begin, don’t give away every detail of the listing in the ad. Include the basics – number of bedrooms and bathrooms, finished basement, in-ground pool, hardwood floors, etc. – and then finish it off with a call to action so the view knows how to get more information.
It doesn’t need to be complicated; something basic works just fine, such as “Click on Learn More below for more information .” This accomplishes two things: you get their contact information, and you don’t needlessly clutter up the post. The cliche “less is more” is very relevant here.
From a visual standpoint, it’s critical that your ad stands out in order to draw people in. Don’t make your ad look like every other post scrolling through Facebook. The most important thing is the image, as that’s the first thing people see.
High quality and high contrast is an important element. With this in mind, it’s a smart business decision to have professional photos taken – with a real camera and a real photographer, not you and your iPhone. If you decide to use a video instead of images, keep it short, concise, and always include subtitles.
We’ve also seen a significant increase in results since we started including emojis. Use with caution, however; choose your emojis wisely based on who you’re targeting. Keep it professional and organized, and definitely don’t overdo it. It’s a good practice to experiment with emojis and learn which ones work for you and your ad. Here are some emojis that we have used to great success: 📍👇🏡💰🗝🎯
This is an example of an ad that has worked well for us. It generated a name, email, and phone number for every $1.10 spent. How many ads have you run with a cost per lead that low?
However, there’s one problem with Facebook Lead Ads; you don’t get notified when a new lead comes in. Getting notifications is important if you want a reasonable chance of converting your leads as fast action is necessary. In order to accomplish this, a third party tool is needed that will bridge the gap between Facebook and your email or CRM.
Our top recommendation is Leadsbridge. It’s the easiest and most effective tool we’ve tested on the market to date. What makes Leadsbridge great is that you can set it up to integrate with many different platforms and CRMs, or even just simply emails you the lead.
Here are some of the integrations with which it’s comparable:
- Follow Up Boss
- Real Estate Webmasters
- Reality Juggler
- Top Producer
- Active Campaign
- Constant Contact
- Google Sheets
…and still a lot more.
Get Leadsbridge here if you want to try it out and let us know in the comments how your results turn out!
There isn’t a lot of complications that go into building a successful listing campaign with Facebook Lead Ads. Try out our recommendations, make some adjustments yourself, experiment, and find out what works best for you.