The Strategy

Here’s a basic retargeting strategy that will help you with your early campaigns.

Watch this video that breaks down how you should initially come up with the lead magnet to use in your campaigns.

This first video breaks down how to do the proper research to make sure you select the correct lead magnet.

As mentioned in the video, we recommend using Google Forms to send out the survey.

Here are the questions you should use. Modify wording to fit if its a buyer campaign or seller campaign.

1. What’s your biggest challenge when it comes to buying/selling a home?
2. What do you want out of your real estate agent when buying/selling a home?
3. How would it feel if this problem/challenge was gone?
4. If you’ve used an agent in the past, what did you like?
5. What frustrations did you have?

This second video shows you some of the tools you can use to build and design your lead magnet.

Do you know how to reach your audience? Knowing who they are is incredibly important to your business.

How to Set Your Budget and Which Budget Type to Pick

Honesty matters when running advertising.

What’s the user experience like from a consumer standpoint when interacting with you online? Here are some of my quick thoughts when considering how they experience the process.

Look at the core of any successful Facebook Ads campaign and you’ll find the perfect strategic objective.

To help Facebook optimize your Ads for the best possible results, view each objective as a different path that supports specific goals. Match the right path with the right goals, end up with the right results. Choose the wrong path for your goals, end up with zero leads and empty pockets.

Below is a basic breakdown of each Ad objective.

Don’t Use

1. App installs
2. Catalog Sales
3. Store Visits

Rarely Use

1. Brand Awareness
2. Reach
3. Messages

Commonly Used

1. Traffic
2. Engagement
3. Video Views
4. Lead Generation

Advanced

1. Conversions

Don’t Use

These go relatively untouched by agents. App Installs might be worth entertaining if you have your own app. Even then, the cost seemingly outweighs the benefits. JSH experience says: Save your money. Invest elsewhere.

Rarely Use

Plain and simple, this group’s in light rotation because they don’t pack the same punch as other objectives (see Commonly Used).

Engagement could cover both Brand Awareness and Reach. Lead Generation collects both email address and phone number — Messages doesn’t.

Commonly Used

Traffic – Send users to a landing page, blog post or any other specific page on your website.

Engagement – Increase Facebook interaction in the form of likes, comments, and shares. Also a great method to build a retargeting audience for future lead gen ads.

Video Views – Maximize video engagement and audience views. Yet another effective method to build your retargeting list for future ads.

Lead Generation – If you’ve never had success sending people to your website and getting leads, Lead Ads is the way to go. A user’s click triggers a pop-up form — conveniently prefilled with their contact information. On average, these ads generate large quantities of leads but expect most to land on the lower end of the quality spectrum.

Advanced

Conversion – For this to work, proper pixel setup is a must. Essentially, you’re training Facebook to recognize leads according to your standards. Once you accumulate 50 or so leads, Facebook starts optimizing your ads. Translation: more leads at a lower cost. In the long term, this method consistently produces the best results for lead generation and can quickly become your most powerful marketing tactic.