Content Marketing is one of the most effective ways to build an online brand that drives business. Where a lot of people struggle is the type of content to do. They aren’t sure. Luckily, you are in one of the best industries for content.  There is so much available...

Have you ever NewsJacked? Have you heard of Newsjacking? Its one of the best ways to quickly rank well on search engines and have content potentially go viral. It involves jumping on a story quickly in the news and publishing information on your own site about it. You...

When you're doing digital marketing the secret is to constantly be testing. What works? What Doesn't? How can I tweak this to make it better? Seemingly insignificant changes can lead to massive growth. It could be as simple as changing the colour of a button or even...

You’re planning on starting a real estate advertising campaign soon and you’re worried about other agents seeing your ads. They will click on it and cost you money. I’ve seen it happen. I’ve talked to agents who have done it themselves. Sometimes just to see what...

Recently, I was reading a report from Google called Micro-Moments: Your Guide to Winning the Shift to Mobile. They had some really interesting statistics to show just how much mobile matters and you can find some interesting insights into how this could be applied to...

You may not have noticed it yet but Facebook business pages are becoming increasingly obsolete. Organic reach on most pages is down drastically. A few outliers still get great engagement but the large majority aren’t anymore. Facebook has made changes to improve user...

Crafting a smart digital marketing funnel takes planning and a great deal of thought. You need to carefully build every part of it to make sure it works properly. A lot of people have figured out the basics. That you need to drive traffic to a site and that site will...