Get To Know The Coaches: Dan Wood of Brokerage Nation

Oct 12, 2016

This week we are going in a different direction to a different kind of coach. Dan Wood is not what you would call a “traditional coach”. He is a project based coach who helps you get specific things done.

Full Disclosure: Dan and I do training bootcamps together for agents.

How would you describe your coaching?

A white glove approach as the client shares my screen and I log in and do all the heavy lifting. We can tackle a REALTORs systems “one project at a time” (it’s not monthly). It’s as needed, one project at a time. From setting up a database and lead follow up, to actually generating the leads in the first place.

What makes someone “coach-able”?

Openness… from being open to new ideas to being open to actually trying to make it work.

Do you identify more as a coach, sales trainer, mentor, or accountability partner?

It’s a hybrid of all, but leaning more towards coach.

Who should hire you?

My focus is helping agents get buyer leads and seller leads. For the broker owners I focus on agent recruiting and training.

Who shouldn’t hire you?

Most of what I do is marketing based… so if they don’t have a monthly marketing budget for Google, Bing, Facebook, Instagram, YouTube, etc

What makes you different than other coaches out there?

My focus is more on the technical side of the business. Most coaches are traditional… and that’s great because most agents need that. Actually I get most of my referrals from other coaches with clients who I help for specific reasons and the goal is to get them back to the other coach who keeps them accountable.

Have you sold real estate personally?

Yes. Since 2007.

Where are you located geographically? What percentage, approximately, of your clients are American vs Canadian?

I’m in Canada but about 30% of my business is in the United States.

What’s your speciality?

Marketing & technology.

Do you have systems for your clients? 3rd party or in house?

Inhouse + 3rd party. Depends what it is. For seller leads I use other programs but tie it all together. For agent recruiting it’s all in house.

How long to get someone up and running?

1 hour average.

What’s included in your programs?:


What is the price range of your services?

$99 a month to $600 a month. $160 hourly. $300 to a few thousand for seminars.

Term length of contracts and cancellation requirements?


What’s your turnover rate?

For 1-on-1 my goal is for them not to need me anymore.

What’s the main reason people stop coaching?


Best training for a new agent?

Podcast and audio books.