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The Latest

What To Do When Your Facebook Ad Isn’t Performing

What To Do When Your Facebook Ad Isn’t Performing

Have you ever run a Facebook real estate ad that just hasn't performed? Facebook ads for real estate agents are both the best and worst thing to ever happen to the industry. How specific you can get with your messaging, targeting, and offers is incredible, but it's...

Over a Pint: Being a Black REALTOR in Canada

Over a Pint: Being a Black REALTOR in Canada

Our words will never be able to do justice to the challenges and discrimination Black REALTORS deal with on a daily basis.  In this episode of Over A Pint, we invited four members of the Black REALTOR community in Canada to discuss and share their experiences.One of...

How To Use Twitter For Real Estate

How To Use Twitter For Real Estate

Twitter for real estate, it's one of my favourite platforms, but the one I see being used wrong the most. People are doing the very things you should never do on Twitter. It can be an incredibly valuable tool in your arsenal but only worth doing if you do it the right...

3 Ways To Convert More Leads With Simple Video

3 Ways To Convert More Leads With Simple Video

When you think about video in real estate, you probably think about scripted, produced, edited, and polished videos that require significant time, money, and/or expertise but not about how to convert more leads through. This is "marketing through video." Here, I want...

Top 5 Gmail Add-Ons for Real Estate

Top 5 Gmail Add-Ons for Real Estate

Gmail is my favourite email provider. It’s easy to use, I’ve never had it go down and its really easy to set up. However, as a business professional, I also didn’t want my email address to end in @gmail.com. Not only does it not appear as professional but it misses a...

5 Positive Actions Agents Can Take During Social Isolation

5 Positive Actions Agents Can Take During Social Isolation

  Just as the real estate market was starting to pick up across the country we’re hit with a pandemic like none of us have ever seen before. While this business already has its fair share of uncertainty, this is something none of us have ever experienced before. ...

How To Target Email Addresses with Facebook Ads

How To Target Email Addresses with Facebook Ads

If you want to market to your database one of the best ways to do that is to learn how to target email addresses with Facebook ads. When you target email addresses with Facebook ads then Facebook will take those emails, match them to Facebook accounts with that email...

Different Approaches To Public Speaking

Different Approaches To Public Speaking

  Maybe you've just been given your first public speaking gig, or perhaps you're a veteran. Either way, here are some unique approaches to public speaking to take your public speaking game to the next level.   Who do you look to, to improve yourself as a...