Maximize Video Exposure on Facebook

Maximize Video Exposure on Facebook

There are several different ways to maximize video exposure, both paid and organically.

 

Maximize video exposure through paid campaigns

 

It is quite straightforward to maximize video exposure: Figure out who the ideal audience is, and then target them with an ad that has money put behind it. Our preferred method is the Facebook Ads Manager.

 

Generally, from a three-second-view standpoint, your results are going to be one to three cents per view. It might be a little bit higher if you’re measuring by 10-second views – four to six cents per view. This is usually pretty consistent.

 

Maximize video exposure organically

 

It comes down to content promotion. One way to do this is tag people in the video if you have that option. For example, when we do Over a Pint, we make sure to tag whoever is in that episode as then it can go out to their network as well, assuming they approve the post on their end.

 

Additionally, you can email it out to your list or post in relevant groups – “relevant” being the key word; don’t just spam it out.

 

Share it in places where it actually adds value.

 

Find those places where you can organically promote it, and don’t forget to send it out to your list.

 

Then, depending on the video, there are different ways you can approach it.

 

For instance, we have a plan with our Over a Pint videos. Some of those videos are over an hour. Majority of people still won’t watch the shorter ones. So we’re taking those hour-long videos and cutting them into smaller segments that are only 30 seconds to two minutes long to counter this, highlighting a specific subject that was discussed in the video.

 

By dividing the longer videos into shorter clips, we’re leveraging them to get more exposure on the full video. It’s not necessary to constantly be making a new video each time – take your longer videos and make them last, while also driving up traffic. That’s smart leveraging.

 

It is smart to get videos transcribed. Upload them to Rev.com and get some transcriptions done at $1 per minute. You can then turn that into blog posts (much like this one) and also send them out in emails to your database, always redirecting back to the original video. Again, we’ve expanded our game plan and added another layer of leveraging.

 

To summarize:

 

Paid exposure – Choose your ideal audience, pay to get it out to them, and choose video views as your objective on Facebook Ads Manager.

 

Organic exposure – Tag the people in the video and send it out on every channel you have. Make some slight alterations and cut it up into little “bite-size” pieces of content.

 

If you have any additional questions on this subject, or even on another unrelated subject, send us a message at [email protected]!

EP18 | Over a Pint with Phil Soper

EP18 | Over a Pint with Phil Soper

This week Andrew Fogliato sat down with the CEO of Royal LePage, the all-Canadian brand with 18,000 agents under their umbrella.

 

We discuss what traits top producers share, agent count vs agent quality, recent re-brands of other popular brands, and so much more.

 

It’s a long one but great insight from the one of the brightest in the industry.

 

EP18 | Over a Pint with Phil Soper

EP16 | Over a Pint with Vince Mirabelli & John-Ross Parks

­čŹ╗Another LIVE edition of Over a Pint. Andrew Fogliato was joined by Vince Mirabelli & John-Ross Parks at the Blue Mountain Real Estate Conference ­čŹ╗

 

We discussed how both Vince and John-Ross are heavily involved in charities and how that has impacted their business. It was a great discussion and definitely worth a watch!

 

 

EP15 | Over a Pint with Nutmeg

EP15 | Over a Pint with Nutmeg

­čŹ║ This week we sat down Over a Pint with Tim & Megan from nutmeg bakeshop in Newmarket! ­čŹ║

 

We discussed everything from how they started Nutmeg, their shared love of baking, working with your spouse, raising children as entrepreneurs, growing their business with Instagram, and so much more.

 

Did you know that it takes up to 20 hours to make a Croissant and that Tim has essentially been making his sourdough bread for 3 years. Even taking the starter kit on vacation!

 

Great episode. Check it out!