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The Curse of Knowledge

The Curse of Knowledge in Real Estate is very real. It’s a problem that many people have and they don’t even realize it. It’s especially important when doing online marketing, like with blogging for example. Do you know what The Curse of Knowledge is? The Curse of...

Intro to Facebook Ads Targeting

Facebook Advertising is becomingly increasingly popular with Real Estate Agents. A lot of people still do not take advantage of the biggest advantage of Facebook Ads; their targeting feature. It’s a great tool to be to leverage to boost ad performance. So...

Tech Touchdown: Docusign vs. Repree

This is a blog post I’ve been meaning to write for a little while now and after a big discussion in a Real Estate Facebook group I pushed it up the priority list to write. It’s a look at Docusign and Repree and see which is better for your business. Full Disclosure: I...

Video is NOT Just For Listing Videos

I often ask Real Estate Agents if they are using video in their business. Most generally give me one of three answers. No, I’m not at all. No, but I know I should and plan on doing it eventually. Yes, I do video tours of all my listings. There are certainly other...

Behind the Curtain: JamesPallister.ca

Today we are taking a look at JamesPallister.ca. Thank you to James Pallister of RE/MAX West Realty Inc., for submitting his website to be reviewed as part of the Behind the Curtain series. James has something in common with me from my time selling real estate. We...