Get to Know the Coaches: Tamara Stone

Jan 13, 2017

This edition of Get to Know the Coaches we’re taking a slightly different route. We’re interviewing a brand new coach; Tamara Stone. Tamara has joined Goodfellow Coaching & Consulting. If you recall they were the first coach to be interviewed for this series. I didn’t think I would interview any brand new coaches for this series but this is different.


Tamara Stone is someone I have tremendous respect for. Along with her sister Shannon, they’ve built an incredible team called the Stone Sisters Group in Kelowna. If she brings even half of what I’ve heard her speak of then she can be incredibly valuable to the right persons business!


Without further ado, here is the interview with Tamara Stone:


How would you describe your coaching?


My coaching style is to be approachable and inspiring. To motivate someone to help them achieve all they want to achieve. I do this by holding them accountable and reminding them of their goals.


What makes someone “coach-able”?


Anyone who is willing to listen and understands that they don’t know it all. We can all learn more


Do you identify more as a coach, sales trainer, mentor, or accountability partner?


Good question! I identify more as a coach and a mentor. I find it so incredibly satisfying watching someone grow and seeing them achieve what they dreamed of.


Who should hire you?


High performers who lead a team and are wanting to take their business to a new level. Goodfellow Coaching focuses on teams with a gross GCI of $500,000


Who shouldn’t hire you?


A brand new agent may have better resources for a beginning agent (for less money) elsewhere.


What makes you different than other coaches out there?


My passion for the business, the fact I am Canadian and that I am a woman are all things that set me apart from a number of other coaches.


Have you sold real estate personally?


I have been a licensed agent for 21 years. Together with my sister and our team we sold 246 properties last year and have a goal of 325 sales for 2017. I am still a very active Realtor and understand the day to day operation of the business.


Where are you located geographically? What percentage, approximately, of your clients are American vs Canadian?


Western Canada in beautiful Kelowna, BC in the Okanagan Valley. I have just begun coaching and so far my clients are all Canadian but this may change.


What’s your speciality?


Helping someone who is producing well but perhaps has plateau’d take their business to a whole new level. Helping people treat the real estate business as a business, not a job.


Do you have systems for your clients? 3rd party or in house?


Goodfellow coaching has fantastic systems for our clients.


What’s your on-boarding process like? How long to get someone up and running?


Someone can be up and running within a couple of weeks. We have a great questionnaire that helps us understand our clients and their needs.


What’s included in your programs?


Four 30 minute calls a month plus access to our members only website with much information, access to our networking group, monthly power calls hosted by either the founder Ken Goodfellow or one of the other top notch coaches and access to the private Facebook group.


What is the price range of your services?


Our coaching fee is $1,500 per month


Term length of contracts and cancellation requirements?


We don’t tie anyone to us and the cancellation is 30 days notice.


What’s your turnover rate?


So far zero 🙂


What’s the main reason people stop coaching?


I find that price is only an issue in the absence of value. People stop coaching if they aren’t getting value. I believe that people hire a coach to help them improve their quality of life and volume of business. We all know what it takes to succeed in this business but having someone with excellent experience hold them accountable and give them suggestions and ideas on how to improve and grow is incredibly valuable.


Can you share documented and proven results for your clients increase in performance?


Since we joined Goodfellow Coaching 2 years ago our business has doubled! Our GCI last year was $2.6 M


Anything else you’d like to add?


This is a phenomenal business, with great flexibility and unlimited potential. Being able to share ideas and have a mentor was the best decision I ever made for our business and I am honoured to now be able to share my knowledge and experience with others.




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