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FACEBOOK ADS 101

Welcome to Facebook Ads for Real Estate 101′

Go through the videos below and you’ll learn how to run ads that produce results.

Using the Ads Manager
Don't Boost Posts
This video breaks down why you should stop boosting posts.

Picking the Right Objectives For Your Ad
Targeting: Special Ad Category

Between filming and uploading Special Ads Category ads changed a lot so I’ve included the webinar we did on the topic instead of the original videos. It’s more useful.

 

Geo Targeting & Demographics

Due to special category rules you can’t use this for real estate ads but if you’re running non-real estate specific ads this section is still useful.

Interest Based Targeting
Due to special category rules you can’t use this for real estate ads but if you’re running non-real estate specific ads this section is still useful.

Ad Placements
This video breaks down where your ads will be placed on Facebook.

 

Budgeting Your Ads & Scheduling
Custom vs Saved Audiences
Your Ads Creative
The Ad Copy
Lead Forms