Almost all agents these days have a website but a lot of them are not getting any leads from them. A lot of websites are very basic but if you know what you’re doing then generating leads can be very basic too. It just takes a little more time and effort to get it done.
The consumer wants their life made easier. Finding the right home can be nerve wracking and they don’t want to miss out on finding the right place. So help them in their search. Offer to create a customize list of homes for sale that match their criteria. They can sign up and get a specific list such as bungalows, fixer uppers, or homes with three car garages.
They could manually search online for these homes but you are making it easier for them and making sure they don’t miss out on any potential homes. All this takes is a landing page with a contact form. Then when someone submits a request for a list of homes you go into your system, compile the list, and send it off.
The internet has brought about the information age. People are hungry for information and want to consume a lot of it. Specialized knowledge especially offers great opportunity. So create resources on your website that offers to help people learn about very specific situations.
As an example, you have a potential client living in Europe who wants to move to Toronto for work. How are you going to get a client like this to reach out to you? Think about what they are going to do? They are going to go on Google and search for help with relocation to Toronto. Build some guides on your site explaining every part of the process from the beginning until they get are living in their new place in Toronto. Make it a one stop shop for the information they need.
You can do the same with first time buyers, first time sellers, seniors, investment properties, military relocations, etc… It’s a long list of specific situations and if you help them navigate the waters they are often willing to leave their contact information in exchange for these guides.
Another great way to get real estate leads online is to offer the ability to search for homes for sale on your website. By using IDX or DDF to have listing displayed on your website you can keep people on your site longer. The longer they are on your site the more likely they are to convert into a lead.
Make the search experience easy and they are likely to continue using it. Keep in mind that a large percentage of the people who want to buy a home also have a home to sell so try to include a call to action for home evaluations so that you can capture the seller leads too.
Online there are a ton of ways to generate leads. These are three of the most basic to implement. The resource guides can take some time to build and you need some expertise to install the home search function but will be worth it in the long run.
A big thing with the internet is to continually test new ways to generate leads. You never know which method will work until you’ve tried it. Sometimes its something you least expect.